Tuesday, February 9, 2016

Packaging





The design concepts of these films are very different, the 70's version is very apparent but has very little to tell you what type of film it is. it only shows some of the main characters faces, and only has a small clip art demonstration of what takes place in the movie. The movie pitch for this is dull and does not have a draw in more than a cheap 99 cent novel at the corner market.

the 2000's version gives much a more interesting  approach, although you can not see all 11 people, you cant see the people at all. the black and white silhouettes give much more of an action or spy film to it, the red 11 gives it a nice edge as well. the question presented at the bottom of the poster also makes you question what is going to happen and almost tells a story in its self, "are you in or out?" 
the way that the characters are aligned on the poster also give you a feeling that there is one person in charge of it and no one else is a mastermind or a leader.  


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